Airbnb's recent product announcements have been communicated prominently through executive and brand social media channels. To showcase new features, we created social-friendly demo videos that all-together formed a cohesive narrative. I also led the development of all press materials, including product images localized into 9 languages, video demos, and an in-depth media guide. My priority through these projects is making sure my team's production processes enables us to efficiently deliver hundreds of assets at our high quality standards.